USPS Direct Mail Marketing Cost

 

usps direct mail marketing cost

USPS offers two automated shipping options: Every Door Direct Mail and USPS Marketing Mail. USPS Marketing Mail targets specific areas and demographics, while Every Door Direct Mail sends your mailing to all household members in your address book. For each option, the cost of direct mail will vary depending on the product. However, there are some things you can do to keep the cost down. If you are using USPS Direct Mail as a primary form of marketing, you can qualify for a lower rate if you use a large enough sample size.

The USPS Direct Mail marketing cost is low if the letter size is within the three-to-five-inch range. Larger letter sizes, however, are expensive as they become "flats," requiring a more expensive piece of direct mail. For example, 8.5-inch x 11-inch direct mail flyers will cost more than a six-by-nine postcard. Tri-fold mailers are more expensive than traditional postcards because the center panel needs to be addressed.

Costs may be higher than what a small-to-medium-size campaign costs. For example, a 1,000-unit campaign may cost $1 each, while a ten-thousand-unit campaign could cost $0.10 per piece. When you consider the total cost of direct mail marketing, you'll see that it can run you anywhere from $100 to $2,000. And remember to keep in mind that these costs are just the beginning. Direct mail marketing is an excellent tool to reach your target audience.

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